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Allview launches the Magic Touch application and the P6 eMagic smartphone

6/23/2016  |  News

Allview, the European smartphones and tablets brand, present on the market for over 11 years, launched today the Magic Touch and P6 eMagic, the first smartphone which it runs this app.

“When it comes to technology, we believe that people are always searching for solutions to make their lives easier and save precious time. With this in mind, we have carefully studied the mobile technology users’ behavior, analyzed their needs and created a first solution to ease the transition from one app to another, without returning to the home screen. This was the birth of Magic Touch, an app which we will further develop in order to bring more convenience to our users”, stated Lucian Peticila, General Manager Allview.

By activating Magic Touch, the users will benefit from a side menu to which they are able to add up to 15 favorite apps. These will remain in handy, no matter where the users are browsing. Intuitively, Magic Touch easily adapts to the left or right part of the screen, pending on the hand using the device.

P6 eMagic is the first terminal on which the Magic Touch app can be tested on. The 5” IPS display and the compact design facilitate the single hand usage of the P6 eMagic smartphone. Also, using the Magic Touch app highlights the subtle curve of the 2.5D glass, which provides a very nice to touch feeling.

P6 eMagic is a Dual SIM smartphone equipped with a Quad Core 1.3 GHz processor and 1GB RAM memory. It runs on Android 5.1 Lollipop operating system, ensuring a pleasant usage. The 16GB Flash memory can be extended by adding a microSD card of up to 128GB, in single SIM mode.

The main 8MP camera comes with ingenious functions: add more sharpness to the photo through Multiple angles viewing, capture amazing landscapes in the Panoramic mode, take the perfect moving shot with Motion track or record longer processed in short videos with Time Lapse mode. As well, the frontal 2MP camera with the Face Beauty function will prove useful for selfie lovers.


The P6 eMagic smartphone comes with a smart energy saving feature: the Smart Power option automatically adjusts certain functioning parameters in order to extend the device’s autonomy, while Custom Power allows the user to set its own energy saving plan, by adjusting the screen’s brightness, shutting down the background apps or turning off certain functions.

Also, the device will quickly decipher the Smart gestures and go straight to the app of choice: the screen will be unlock by double taping, sliding up will open the camera app, while drawing a letter on the black screen will access a predefined app.

The P6 eMagic smartphone is available for preorder starting today for 109 euro and deliveries will start on April 18th 2016.


About Allview

Created in 2004, Allview brand is present on the IT&C markets from Poland, Bulgaria, Germany, Spain, Hungary, The Netherlands, Moldavia, Slovakia, Serbia, Montenegro, Macedonia, Bosnia and Herzegovina, Czech Republic, Malta, Cyprus, Greece, Estonia and Lithuania. Allview devices have a user-friendly interface, an attractive design, the latest technical features and high performance.