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Allview launches the P8 eMagic smartphone and a new version of the Magic Touch app

7/1/2016  |  News

Bucharest, July 1st 2016


Allview, the European smartphones and tablets brand, present on the market for over 11 years, launches the P8 eMagic smartphone, a device which brings a little bit of magic to its users through a new version of the Magic Touch app.

“We continue to honor our promise to make latest generation technology accessible even to limited budget households. Magic Touch is the solution we developed so that the benefits so far available on premium terminals become accessible for users who go for the affordable terminals. Magic Touch can be downloaded for free from the Play Store and used by any Allview customer who own a device from the Young, E, Life and eMagic ranges. Also, the newly launched P8 eMagic is the flagship of the eMagic range.”, stated Lucian Peticila, General Manager Allview.


The Magic Touch app offers users a side menu which can enclose up to 15 favorite apps. The new version of the Magic Touch app provides different shortcuts for different touches. Thus, while a short touch of an icon opens the associated app, a long press will display the most used options of the app. Magic Touch can easily adapt to the right or left side of the screen, according to the user’s preference.


With a nice to touch texture and good grip, P8 eMagic has a metal chassis which provides an increased mechanical resistance. The 5.5 inch IPS display with LTPS technology (Low Temperature Poly Silicon LCD) is more user responsive and has a lower energy consumption.


The smartphone comes with 4G Dual Mode connectivity in both FDD and TDD standards. Also, the P8 eMagic users will be able to easily download the files larger than 20MB through the Turbo Download function, which uses the Wi-Fi and 4G/3G connections at the same time.


P8 eMagic is equipped with a Quad Core processor, runs on Android™ 6.0, Marshmallow, and has 2GB RAM and a 16GB Flash memory. The memory can be extended through a micro SD card of up to 128GB in a dedicated slot.


The main 13MP camera with Autofocus has a high sensitivity even in low light conditions. Users can shoot selfies with the 5MP camera with Face Beauty function.


The P8 eMagic smartphone can be accessorized with a book type cover which not only protects the device but will surprise you with its ingenuity. When closed, its round window will display an elegant, analog or digital clock, according to the user’s choice.


The P8 eMagic smartphone is available for preorder starting today, for 169 euro. Deliveries will start on August 8th 2016.